How the public profile works and what information is shown

Your LittleLink ID public profile is linked to your physical card. When someone scans the QR code or taps the NFC chip, they are taken to a page that shows important emergency information in a more privacy-conscious way.

The public profile is designed to help in an emergency without showing more information than necessary.

When the public profile shows children
A child only appears on the public profile when they are checked in. If a child is checked out, they are removed from the public profile and their information is no longer shown publicly.

This means the public profile reflects which children are currently in your care.

What information is shown
When a child is checked in, the public profile will show:

• the child’s initials
• their age band
• a blurred photo, if a photo has been added and allowed to show
• allergies & important information
• emergency contact options.

This makes key emergency details available while keeping the information limited.

What is not shown
LittleLink ID is designed so that full child details are not shown publicly.

For example, the public profile does not show:

• the child’s full name
• their full date of birth
• the child’s safeword
• private phone numbers directly.

Instead:

• names are reduced to initials
• date of birth is shown as an age band
• child photos are blurred automatically
• calling uses a masked system.
  

How child photos work
If a child photo is added to the profile, LittleLink ID automatically creates a blurred version for the public profile. The original image is not shown publicly.

If you would prefer not to show a child’s photo at all, you can select Do not show on public profile when adding or editing the child.

How emergency contacts work
Emergency contacts can be made available through the public profile so someone can act quickly if needed. However, LittleLink ID uses a masked calling system, which means private phone numbers are not shown when a call is made through the profile.

This helps protect contact details while still allowing emergency access.

Phone number confirmation for calling
To use calling through the public profile, the system will ask you to confirm the phone number being used. Once confirmed, calls can be made through the masked calling feature where supported.

Why the public profile is designed this way
The public profile is there to balance two important needs:

• making key emergency information available quickly
• keeping children’s personal information limited and protected.

This is why LittleLink ID uses:

• initials instead of full names
• age bands instead of full dates of birth
• blurred images instead of original photos
• protected calling instead of direct number display.
  

Good to know
If a parent or approver asks what the public profile shows, you can reassure them that:

• children only appear when checked in
• information is limited to what is needed
• full names and full dates of birth are not shown
• photos are blurred automatically unless hidden completely
• private phone numbers are protected through masked calling.